Alfa Audio

Project brief

Alfa Audio is an exclusive distributor in the field of audio & video solutions as well as professional lighting of a many high-end global brands. Alfa Audio operate in both the retail and wholesale / distributor space for the Balkan region. The client’s processes for managing orders, organising the sales network and digital identity were outdated resulting in lost sales revenue due to service inconsistency. 


To solve Alfa’s issues we carried out an in-depth analysis of their processes. With enquiries and orders from a variety of different countries and cities, we found that the inconsistent processes were not supporting the business. As part of the solution we designed new processes and built interfaces to support them, cutting the turnaround time for enquiries from 2 hours to a matter of minutes. The solution we implemented enabled Alfa Audio staff to respond to all sales queries in a standardised way, regardless of their origination (email, phone, in-store).
In addition to the process design, we developed a customised inventory management solution to support the sales processes. 


  • Information Architecture (IA)
  • Business process modelling
  • Design
  • Digital Strategy
  • Development
  • Product cataloque
  • Integration with ERP
  • Content Management Systems

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